DMAR Survey Leaders 2024

2026 Model Survey - Live Now

Decoding the Pulse of Tamil Nadu

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Data-driven election intelligence with a proven 98% accuracy rate. We don’t just guess the winner; we calculate the margin.

98 % Accuracy
234 Constituencies
50,000+ Samples +

History Proves Our Precision

2024 Lok Sabha
Prediction: DMK+ Sweep (39/39)
Result: 100% Match
Insight: Kongu belt vote fragmentation identified early.
100% Accuracy
2021 TN Assembly
Prediction: 155–160 Seats
Result: 159 Seats
Insight: Pinpointed swing constituencies in South TN.
<1% Margin of Error

Corporate Profile

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About Us

At DMAR (Digital Media Analysis & Research), we believe that to understand an election, you have to understand the people. We are a research and survey company dedicated to finding the truth behind the numbers. While others may guess, we go to the ground. Our team travels across all 234 constituencies—from the busy streets of Chennai to the villages of the Delta—to speak directly with voters. We don’t just ask who they are voting for; we listen to why they are voting.

02

Who We Are

We are a team of field researchers and data analysts who know Tamil Nadu politics inside and out. We understand that every district is different. The concerns of a farmer in Thanjavur are not the same as a textile worker in Tiruppur. We bring you insights that respect these local differences.

Our Approach

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Real Conversations

We don’t rely on phone bots or remote calls. We step into people’s homes where opinions are formed, decisions are debated, and votes are decided.

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Proven Accuracy

Our mathematical models filter out noise and bias to reveal the true voter sentiment.

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Honest Facts

We present data as it is. Unbiased, unfiltered, and unapologetically accurate.

At DMAR, we turn public opinion into clear results.

Our Services

Pre-Poll & Exit Poll Surveys

Comprehensive sample sizes (1,00,000+) covering all 234 assembly constituencies to gauge current voter sentiment.

Candidate Winnability Analysis

Detailed SWOT analysis of potential candidates based on local caste equations, anti-incumbency factors, and public perception.

Booth-Level Management (BLM)

Identifying "Swing Booths" and "Strongholds." We tell you exactly where your campaign workers need to focus their energy.

Caste & Demographics Math

Scientific breakdown of community voting patterns tailored to each constituency’s unique composition.

Sentiment Analysis

Tracking real-time shifts in voter mood regarding key issues (NEET, State Rights, Economy, Welfare Schemes).